Warning: I may look worst in person or on a call, but I do compensate in charm.
Well, ‘here’s to the crazy ones’.
Fábio Lattes is a storyteller, copywriter, and currently, Associate Creative Director at BBDO Germany who finds it weird when people reference themselves in the third person in their portfolio’s bio. Like, come on, we know it’s you that wrote it and not the editor of Time Magazine.
But now he feels it’s too late to stop the gag and switch to first-person. So, he’ll write the rest of his own bio with the technique he despises. He knows: consistency is key.
With over 13 years typing away concepts, ideas, and the occasional attempt on sitcom pilots, Fábio kicked off his career focused on brand activation at Publicis Brazil, but it was venturing abroad that he grew as a creative and most importantly, as a person. Joining Leo Burnett Italy in 2015 to work on local and global campaigns for Fiat, Alfa Romeo, and Jeep. He said a tearful arrivederci and exchanged great food and nice weather for hearty food and occasionally OK weather. Yes, he always likes to see the glass half full: he moved to Germany after all. With stints at Grey and currently BBDO, he has worked with clients like P&G’s Febreze, Aspirin, PostBank, Dr. Oetker, Ford, Lidl, and Loctite Pulse - which he currently leads.
Fábio has a chubby cat (like every cat should be), rambunctious yet adorable 10-month twins (like most babies are), and is always very happy to chat: fabio.lattes@gmail.com.