It would be difficult to find a refrigerator, shelf, or family table in Brazil that has never hosted a Danubio product. After all, Danubio has been part of Brazilians' daily lives for decades and has become a symbol of trust and care with products
that combine healthiness, quality, and tradition.
Therefore, with all this renown and products known for their lightness, the choice to define “Living light is good for you” as its new positioning was as right as Danubio cream cheese on warm bread. All it needed was a campaign that not only brought it to life, but also inspired women to be less hard on themselves and value themselves more, promoting self-care
and the importance of finding time for themselves.
Agency: Santa Clara M+C Saatchi
Role: Creative Director
The campaign also came to life with activations in major cities.