And so it Christmas. And what did this global campaign did? It sure showed the power of small gestures, through the eyes and paws of an adorable raccoon.
The film raked in massive amounts of views throughout more than 15 different countries. And our heroic raccoon became so cherished its plush toy became a hit just as big.
Directed by the renowned director duo Dorian & Daniel and the animation studio that brought ‘Guardians of the Galaxy’ to life, the careful and crafted creative process behind it truly made a diference.