And so it is Christmas. And what did this global campaign do?
It sure showed the power of small gestures, through the eyes and paws of an adorable raccoon.
The film raked in massive amounts of views throughout more than 15 different countries.
And our heroic raccoon became so cherished that its plush toy became a hit just as big.
Directed by the renowned director duo Dorian & Daniel and the animation studio that brought ‘Guardians of the Galaxy’ to life, the careful and crafted creative process behind it truly made a difference.
Our charming hero also became a hit plush toy and the star of a massive toy donation campaign. Saving Christmas once again.
