Fiat Professional wanted to highlight the brand’s legendary toughness, versatility and leadership.
Yep, that seems fair. So we crafted the concept “Made of Tough” around a legend that has it all: the one and only Chuck Norris.
Epic and funny like a classic “Chuck Norris Fact”, the campaign got him to work,
showing that you’re either Chuck Norris - or you need a Fiat Professional.
Agency: Leo Burnett Italy
Role: Copywriter
