At Tokio Marine Insurance, one of the largest in Brazil, every single client has stellar VIP treatment, with unbeatable benefits. To prove it, we transformed its brand ambassador - legendary Formula One pilot Felipe Massa - into Felipe Márcio, the most important person
in the world.
Felipe Márcio's importance was made visibile and Key Visual and social media assets.
And our efforts to show how important Tokio Marine clientes also extended to radio ads.